What is SEO Marketing and how it works?

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SEO marketing strategy aims to enhance a website’s ranking on search engines and grow organic traffic.

You must have already heard that 75% of the users don’t look beyond the first page of search results. This clearly indicates that if you are not at the very top, you’re missing out on the valuable traffic, leads, and revenue of the business, all that what you have been aspiring for.

To tackle this problem, a robust Search Engine Optimization (SEO) marketing strategy comes into the picture, which allows you to rank at the top of results for your chosen keywords. And the right SEO marketing strategy elements will allow you to drive more valuable traffic to your site.

So without any further await let us understand what an SEO marketing strategy is and how does it dominate your product or service category?

What is SEO Marketing?

The name itself explains that SEO marketing is a digital marketing technique that helps businesses and brands find new potential customers. The intention is to create content that addresses search terms and answers questions of your potential customers in your niche. This enables you the opportunity to win over the visitors and earn their trust by providing them a valuable and reliable source of information. In general, terms earning a potential customer’s trust has always been the first step to making a sale, especially online, which is what SEO Marketing is all about.

Performing an SEO Marketing strategy helps to improve a website’s organic traffic. The system comes from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building, and user experience.

Until 2020 conventional marketing was considered prime, but with the introduction of SEO marketing, it beats in a big way. That’s because SEO provides more insights and metrics, which allows tracking outcomes and campaigns more efficiently. Processes like link building, keyword traffic, search engine rankings is easily tracked.

Sequentially, SEO marketing can pave the way for more substantial website rankings. This form of Marketing works like a charm if the goal is to emerge quickly on Google, Bing, and Yahoo results. Some important tools to use for SEO are ubersuggest and semrush.

The process is to remain consistent in adding new content to the site. Google regularly crawls your site and rewards for your effort and care. If a website is pertinent to search terms, the likelihood of receiving uniform traffic is a lot stronger. Google always has the end-user in mind, so quality content will always shine.

How Does SEO Marketing It Work?

SEO Marketing

SEO marketing is the perfect approach to spread the word about your offerings. This can naturally open you up to more enthusiastic and potential customers. The absence of marketing can make businesses dead. Zeroing in on SEO marketing will deliver you the push you need if you want to grow your business quickly and unwaveringly.

The key is to find an SEO role model who can offer you the proper guidance and feedback throughout the journey. It never gets old to ask many questions and research about content and how it relates to SEO practices. Brainstorming on elements like building, copywriting, audits, and any pertinent topics always drives you in the right direction.

There are a lot of many marketing routes out there, which cost a massive amount of investment. SEO marketing is in no sense overpriced. The SEO route is made for you if you are looking to market your business or idea economically yet effectively. If you’re going to strengthen your website traffic amounts without having to set aside a substantial sum of cash, then SEO marketing may work out wonderfully for you.

How to do SEO Marketing?

The answer is to simply learn the basics of SEO, research keywords, create a strategy and get to work creating quality content.

Steps to master for SEO Marketing

SEO research

1. Research Keywords in your industry niche

The foundation of any solid SEO strategy starts with keyword research. It may seem apparent, but it’s essential to create content and web pages that your audience searches for.

Along with keyword research, it’s equally critical to learn how to differentiate between short-tail and long-tail keywords. Short-tail keywords consist of one and two words total. Long-tail ones hold a minimum of three terms. Long-tail keywords are the go-to and can accomplish a lot for companies that want to drum up enthusiasm for their pages. It’s common for large brands and corporates to overproduce content that doesn’t target specific keyword phrases.

The mistake can be prevented by following planned keyword research and deliver a more effective SEO Return Of Investment. With advanced keyword research, you’ll be able to cover topics thoroughly without cannibalizing keywords and diluting value. That means more website traffic, more engagement, and increased conversion rates.

2. Create Quality Content for your Selected Keywords

Valuable content is vital if you want to rack up a higher sales number, then not a lot of things can hold a candle to thinking about SEO marketing. Custom site content is crucial for ranking in search engine results and assisting leads to learn more about your business.

SEO marketing, first of all, can make user experiences a lot more positive. That’s also how it can stop site visitors from saying “au revoir” prematurely. If you get your hands on user engagement that’s significant, then it can boost your ROIs. Engaged customers are busy “connecting” with brands. Rock-solid connections can lead to ties that remain strong forever.

Content marketing opens doors to share your knowledge with your audience. This helps build engagement and a connection with your audience. Creating content is an intellectual property that allows you to establish your business as an authority. At the same time, you drive valuable traffic to your site. Consider creating content about the issues related to your industry and use keyword research to ensure the right traffic visits your site.

If you’re lost and not sure where to start, you can conduct a quick Google search. The Google search provides you with results that come up for the topic.

Another effective way is to view the “people also ask” section below the page to see what queries people ask about your subject. It’s a great way to kick start and get inspiration for shaping your content.

Also read about How to Build your Personal Brand at Work

3. Execute a competitive analysis

Competitive analysis involves the evaluation of your competition for the sake of enhancing your strategy. Analyze your competitor by researching the organic search rankings, online reviews, blog strategy, and backlink profiles. Furthermore, dig deep into their UI, UX, social media, and target audience segments.

Perform a technical SEO audit to go one step further. This review will help you get insights on their site health, technical SEO implementation, page load speed, and mobile-friendliness.

Your competitive analysis should cover your main competitors. Including your online competitors will help you get more insights. Target websites that occupy the first page on Google for your researched SEO keywords even if they aren’t direct competitors.

4. User Focused Design

UI design is one of the most critical components of SEO marketing. When a user has a longer session time on your site, it sends a concrete signal to Google that your website is pertinent and helpful to your audience.

If you have a well-designed and easy-to-navigate site, your audience is more likely to remain on your website for long. This way, your audience will easily find the information they need, which will keep them engaged on your page.

So, the question arises how you can achieve this on your site?

The first step is to design and structure a navigation that is easy to use.
You would not want a user to struggle to find a particular piece of content on your site. If your navigation bar is too complex, you’ll lose leads on your page quickly. The goal should be to create straightforward navigation with no fancy stuff. The items should be marked in headings which can be followed by dropdowns encapsulating the subcategories. This type of structure makes it easier for your audience to navigate and find content.

Another great way to improve user involvement is by splitting up your text with images and headers. Headers help in defining your information so your audience can easily read it.

These minor design elements are just a few characteristics you can use to create a better user experience. Integrating these elements will help your audience have a positive experience on your site and spend more time on your page.


SEO marketing is effective because it can stand the test of time. If you have any ambiguity that involves fleeting digital marketing outcomes, SEO may transform the way you think for good. SEO marketing has been proven to provide people with positive results that can stand the test of time.

Let us know your journey on SEO Marketing and what impact did it had on your business.

About Author
Asad Qureshi

Asad is a frontend developer who believes in the synergy of rational and intuitive thinking. With a knack for creativity and a logical approach, he specializes in crafting visually stunning and user-friendly interfaces.

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